social media portfolio
Utilizing deliberate social media strategies is essential for creating brand awareness for your organization. Tailoring content to specific platforms increases impressions and engagement as the algorithm favours native content. Effective social media marketing campaigns can take your brand or organization from good to great with the right use of content, engagement strategies, and analytics to know your audiences preferences for specific styles of content.
Branded content
Beau’s All Natural Brewing company
Followers: 39,900
Beau’s is a very large craft brewery located in Vankleek Hill, ON. With over 39,900 followers on Instagram, they have quite a large reach for branded content. Featuring two of my images of their product on their account and receiving roughly 300 likes per image.
Fixed Gear Brewing Co.
Belkin WeMo Smart Home
Kozlik’s canadian Mustard
Followers: 5,000
Kozlik’s Canadian Mustard is a small batch premium mustard that can be found in most major grocery retailers. Receiving lots of audience engagement with almost 200 likes and 10 comments.
University of Guelph Marketing Society (UGMS)
Indochino
Instagram: Jer Harman Photography
Followers
Running a full-time corporate and photography business requires an extensive social media presence. Lead generation: roughly 75% of my leads are referrals from Instagram and Facebook posts. Organic lead generation is fairly effective for these platforms but promoted advertising campaigns are quite effective to reach an even larger audience for roughly 70 cents a click
Insights
The average age of followers for my wedding business is between 18 - 34 as this is my target demographic for the average age range of marriage in Canada. These analytics are extremely useful to know the demographic you’re reaching and whether this aligns with your target market.
It’s important to see the graphs of which days of the week and time of day gains the most engagement. Posting at specific times can make a huge difference to impressions and engagement on posts.
Insights cont’d
Insights allow you to see the locations of followers to better tailor content to them. For services and brick and mortar organizations, local followers are much more important in order to gain meaningful leads. eCommerce businesses can benefit equally from local and distant followers. Insights are extremely effective and an invaluable data resource that social media marketing provides for free.
top posts
These are the top posts from @jerharman from 2018 with roughly 150 likes and 13 comments. Keeping track of which posts outperform others allows trend analysis to identify what type of content garners the most attention and engagement. Knowing which posts your followers like gives a competitive advantage by being able to create more content that follows a similar style or subject matter.
Individual sponsored Facebook posts
Facebook is a great way to gain exposure through paid cost-per-click advertisements. Ad campaigns can be customized to specific target markets including income level, gender, age, location, interests and even the company they work at.
These promoted posts and advertising campaigns can be used for Facebook and Instagram to gain as much exposure as possible for a low cost.
On-going Facebook website promotional campaign
@jer.eats - Culinary food blog
About Jer
I’m Jer, a 26 year old professional photographer, marketer, and salesperson with a degree in Marketing Management at the Lang School of Business & Economics at theUniversity of Guelph. I am a full-time photographer with lifestyle weddings in the summer and corporate work the rest of the year. My corporate work ranges from food photography, product photography, event photography, and portraiture/headshots. I’m very lucky to have a mind that understands both creativity and logical business strategy, it allows me to pursue my passions as well as find a steady career that I am truly interested in.
